No. 01The Time-Use Almanac63 Findings · 7 Rounds

The American Diary

What 252,808 diary-days say about how we live now — put to the only test that matters in media: which finding goes viral.

Every Finding · Ranked by Virality

The Virality Ranking

All 24 findings that passed, ranked by virality; the half-true and failed ones follow below, unscored.

Every Hypothesis · Sorted by Verdict

The Full Field

All 63 hypotheses tested across seven rounds, each with its key chart and the one-line verdict. Sorted strongest-first.

Every Round · Every Hypothesis · The Reasoning

Deep Overview

All 66 round entries (63 unique hypotheses, three of which were re-tested in a later round) walked end-to-end with their chart, verdict, and the editorial reasoning. Within each round, findings are sorted strongest-first.

A Primer for the Curious Reader

Learning the Data

Time-diary data is not a Census table. The methodological choices that separate a careful claim from a sloppy one happen before any regression runs. This is the tutorial; the rest of the site is the worked exam.